3 Great Social Media Tips (plus bonus)

Regardless to what most people may think or feel, building a successful social media strategy normally takes time. In fact, some companies and individuals may set up their strategies by using proven strategies and techniques from others who have been successful in this area. Listed below are 3 strategies that individuals and companies can use today to ensure that they have a solid social media presence in the industry that they are working in.

Choose the Most Popular Social Media Vehicles

One of the main keys to success in this area is keeping the ear to the ground. Which means, it is important to cultivate space in the most popular spaces so that the social media campaigns will flourish. For example, it is important for the company or the individual to be careful about spreading themselves to thin by creating a presence on every social media networking forum that is available. Instead its better to remain focused on social networking sites like Facebook, Twitter, and Pinterest so that the company can track their audience’s main interest and respond accordingly. Being sole guardian of a place that no one visits any longer is counterproductive as well as the kiss of death.

Get Good at socializing

Socializing in person is very different from socializing on the Internet. Since the Internet’s interaction is done on purpose and with forethought, people cannot stand on the side and wait for people to come to them after they have been noticed. On the contrary, with Internet socializing, people will have to post valuable and relevant information, share their experiences with others, discuss different topics intelligently and as a specialist, and comment on the information in a way that will engage the audiences minds as well as their hearts. So, there is at least one key that everyone should remember and that is the social networking sites are platforms that have been designed to network and socialize fluently.

It is also important to note that successful networking is done on an individual basis. Accomplishing this kind of objective on an individual basis is better for building a solid connection. Once the connection has been established, it has to be maintained by socializing and sharing the unique insight that the person has acquired. It is also important for people to be themselves as their share various kinds of information. Which means, people will not only share their profiles, but also engage their audiences through person appreciation and other methods of personal validation.

Keep Everyone Involved in the Loop

Because people like to feel valuable in these social circles, it is important to keep them in the loop. Regardless to what’s happening, they may not want to be involved in the smallest issues, but they may feel slighted quickly when something big is going on and they are not told about it. For instance, if the individual is an expert on the topic of android phones, apps and other kinds of software applications, these audiences want to know when the latest versions will be hitting their phones as well as how long that they may have to wait when there are delays. Whatever the situation, one of the best ways to keep people connected throughout the day is to provide them with a heads-up so that they will be the first ones to know. In order to do this effectively, however, people normally like to share what’s important to them so this a great way to hit this ground running.

BONUS: Keep Social Media Post Balanced

It is also essential for people to understand when there is too much of a good thing. Simply stated, quality over quantity is another key to people remaining receptive. Since most people normally lead busy lives, they may not want to hear from the same individual on a daily basis. Therefore, people should not post things just to remain active and in the forefront of their networks mind. Though this may sound good in theory, in actuality this may also be the kiss of death since most social networks are familiar with these tactics. Therefore, the results of too many post may end up with a lot of bad press that says, the individual is being disruptive instead of constructive with their networking efforts.

5 email marketing tips that you need to know about

Did you know that email marketing could have a number of benefits if you own a small business? That’s right – just by sending regular emails to your customers could help to boost profits and make you more money in the long run. This article explains some of the best email marketing tips out there, and how email marketing can benefit your business.

What is email marketing?

Email marketing is communicating with your customers to drum up more business. You are essentially “marketing” your business. But instead of doing it by advertising in the newspaper or on television, you are taking advantage of the latest technology. You will be able to use email marketing to tell people in your local area about any promotions or discounts you are currently offering. You can also use email marketing to attract NEW customers to your business by telling them all about the services you provide.

Here are some tips:

1. Use email marketing to introduce promotions and offers

A great way to drum up business could be to send an email to your customers telling them about a new offer you have. For example, if you work in a hair salon, you may want to tell your customers that they can get 10% off a cut if they make an appointment in the coming days or weeks. Email marketing has a number of benefits over traditional forms of advertising because it’s INSTANT. You won’t have to wait until your local newspaper or television network prints or airs your advertisement. With email marketing, you will be able to contact your customers straight away.

2. Email marketing can be personalized

Unlike traditional forms of advertising, you will be able to customize the emails that you send to customers. There are a number of software programs that will enable you to send an email to all your customers, and you will be able to include the names of your customers in the email. This could help to increase the relationships you have with your customers, and this could have a positive benefit on your sales. Another benefit of email marketing is that it can workout to be cheaper than other types of advertising. In the past sending flyers to people in the area would cost money because of printing and paper costs. Email marketing is a lot cheaper, and could make you more more in the long run.

3. You will be able to attract different types of customers

One of the best things about email marketing is that you don’t have to send generic emails to all your customers. For example, you can send a particular email to one group of customers, and a completely different email to another group of customers. This might be beneficial if you work in a restaurant for example. You may want to attract more students to the restaurant during the week, and may want to send an email to your student customers about a particular offer that you have on at the moment. Then you might want to send an email to all the couples who have visited your restaurant in the past, and entice them back to your restaurant with a great offer.

4. You can use email marketing to link back to your website

If you have a website for your business, email marketing is a great way to increase the number of people who visit your pages. For example, you can include links to your website within the email, which can be great if you want people to make a booking on your site, find out where you are located, or find out more about your prices. You may also want to include links to your social media pages such as Facebook, Twitter, or Google Plus.

5. You can make your emails look more attractive

Many people still think that emails are blocks of black text on white space. Which sounds pretty boring, right? Well, with email marketing you can send photos, graphics and even videos to your customers. These can serve as promotional tools if you are trying to sell a particular product, for example a video which explains the benefits of a recently launched product that you are selling in your online store. You can be as creative as you like when you send emails to your customers.

Additional Tips